Graine set out to challenge the traditional POS market by building something hospitality teams genuinely need: a point-of-sale system with integrated marketing tools that help cafés, bars, and restaurants drive revenue not just take orders. I partnered with Graine to create a brand system and interface that brought this idea to life, positioning Graine as the POS that doesn’t just manage transactions, but actively helps businesses grow.
Introduction — Growing Hospitality, One Connection at a Time
Graine is a new kind of hospitality tech brand — one that helps restaurants grow through genuine connections. Built from the ground up, it redefines what a POS brand can be: dynamic, human, and driven by growth.
The Challenge
Create a brand from scratch that captures the dual spirit of innovation and warmth — technology that feels alive, approachable, and made for people, not just transactions.
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Proxima Nova
Colour Palette
getgraine.com
getgraine.com
Outcome — A Brand Built for Real-World Momentum
The result is a brand and product experience that’s simple, modern, and built around people. Graine now shows up as a POS designed to drive growth, with a visual identity, messaging, and interface that feel intuitive, warm, and unmistakably focused on hospitality.