Graine — meaning “seed” — was built to help independent restaurants and small retailers grow through a smarter, more flexible POS platform. Working directly with the CEO and the stakeholders, I shaped the brand from the ground up, translating the idea of growth into a dynamic visual identity and a confident digital presence. The launch combined a bold logo system, a conversion-focused website, and a three-month lifestyle-driven social campaign designed to build credibility, visibility, and momentum in the hospitality space.