2025
The Blueprint
Web Design
Introduction — Setting the Scene
USystems is a UK leader in energy-efficient data centre cooling and rack solutions. After two decades of innovation, their digital presence no longer reflected the precision, innovation, and sustainability that define their engineering.
Challenge — The Old Experience
The old website was functional but fragmented, dominated by dense technical content and heavy colour blocks. Navigation was inconsistent, product information was buried, and the overall experience lacked the confidence of the brand.
A product-first navigation that simplified exploration and increased engagement.
USystems: Data Center Products that Exceed Expectations
ColdLogik Rear Door Heat Exchangers
ColdLogik InRow Coolers
.svg)
USpace Racks & Containments
.svg)
Micro Data Center Solutions
USpace Aisle Containment
View All
Learn more
FastTrack
This ColdLogik RDHx range is not just about efficiency and speed. It also promises to deliver high performance, reliability, and durability.
Configure
Select one to configure your perfect Rear Door Heat Exchanger solution.
Learn more
Learn more
Configure
Select one to configure your perfect Rear Door Heat Exchanger solution.
.png)
Learn more
Configure
Select one to configure your perfect Rear Door Heat Exchanger solution.
Get in Touch
Not sure what you need?
No problem, click here to talk to one of our specialists today.
No problem, click here to talk to one of our specialists today.
Learn more
Product
Simple ‘plug and play’ solutions are supplied pre-configured from the factory with built in intelligence and an energy efficient air-cooling system for effortless installation and customer convenience.
EDGE-3 Soundproof MDC
.svg)
Get in Touch
Not sure what you need?
No problem, click here to talk to one of our specialists today.
No problem, click here to talk to one of our specialists today.
Learn more
Product
Thermodynamically advanced, cost and energy efficient, our solutions incorporate Horizontal (flat roof) and Vertical solutions spanning hot aisle or cold aisle options all of which improve cooling efficiencies specific to your data center requirements.
Get in Touch
Not sure what you need?
No problem, click here to talk to one of our specialists today.
No problem, click here to talk to one of our specialists today.
All Product
Discover the High Performing Data Center products, including ColdLogik Rear Door Coolers – RDHx, ColdLogik InRow Cooler, ColdLogik & EDGE LX Plant.
Get in Touch
Not sure what you need?
No problem, click here to talk to one of our specialists today.
No problem, click here to talk to one of our specialists today.
We engineer for a sustainable tomorrow.
View our Coporate Video to find out more
Approach — Re-engineering the Journey
The redesign focused on making USystems’ products more accessible and easier to explore. Clear navigation and structured content helped users find the right solution faster.
.png)
.png)
Design — Balancing Depth and Authenticity
To balance technical depth with authenticity, the redesign paired product precision with human-centric storytelling. The new digital experience bridges the gap between technology and people — creating a brand that feels engineered, not just designed.
Outcome — The Transformation
Today, USystems’ digital presence matches the strength of its engineering, driving enquiries, strengthening global visibility, and reinforcing its position as a leader in sustainable data centre innovation.
.png)