Mikolaj (Nick) Wojtarowicz
Design & Creative Direction
14:32 — London, United Kingdom
14:32 — London, United Kingdom
Project Title
IRIS: Brand and Digital Experience
for a Spatial Intelligence Company
for a Spatial Intelligence Company
Client
IRIS Corp Inc.
Industry
Location Intelligence & IoT Analytics
Overview
I worked with IRIS to translate their vision for a futuristic, privacy-safe spatial intelligence platform into a distinctive visual identity. Drawing inspiration from digital surveillance aesthetics and subtle cues from movies like Matrix. I developed three logo directions and shaped the chosen concept into a complete brand language.
This included a refined symbol system, typography and colour decisions, lifestyle photography direction, and motion principles that reflect the product’s ability to sense, track, and interpret device presence. I then extended the brand into a cohesive website experience, bringing the identity to life through animation, layout, and narrative structure that communicates the technology’s capabilities with clarity and impact.
This included a refined symbol system, typography and colour decisions, lifestyle photography direction, and motion principles that reflect the product’s ability to sense, track, and interpret device presence. I then extended the brand into a cohesive website experience, bringing the identity to life through animation, layout, and narrative structure that communicates the technology’s capabilities with clarity and impact.
