IRIS is a spatial intelligence platform designed to detect and interpret device presence without compromising user privacy. The challenge was to express this advanced, data-driven technology in a way that felt futuristic, credible, and accessible. Working closely with the founding team, I developed multiple logo directions and shaped the chosen concept into a complete brand system. The identity draws on subtle surveillance and sci-fi visual cues, combining a refined symbol, typographic system, colour palette, and motion language that reflect how the platform senses, tracks, and interprets spatial data. The brand was then extended into a cohesive website experience, using animation, layout, and narrative structure to bring the technology to life and clearly communicate its capabilities to investors and partners.